Phillips India launches PerfectCare Aqua to revolutionize garment care category
India’s first Pressurised Steam Generator with Optimal Temp technology; one temperature setting for all fabrics
New Delhi, 27th August, 2014 – Phillips India, a leading health and well being company, today announced the launches PerfectCare Iron, a ground-breaking technological innovation in the Garment Care Category. As the market leader in the Garment Care Category, Phillips India has found the perfect solution for the daily needs of its evolved and informed consumer.
As the world’s number one ironing brand1 with over fifty years expertise in ironing, Phillips has invested heavily in research and development with the world’s leading fabric specialists to change ironing for good. The result is Phillips’ ground-breaking innovation – OptimalTemp- the only technology which maintains the perfect combination of temperature and steam so you no longer need to change a temperature dial to iron different fabrics. Exclusive to Phillips PerfectCare steam generators and unique pressurized steam iron, it allows you to go from linen to cotton to cashmere to silk all one perfect setting.
Commenting on the occasion, Mr. ADA Ratnam, President, Consumer Lifestyle, Phillips India, sai, “Phillips strives to deliver innovative products and solutions that can improve the lives of the modern consumers who are more informed, aware and look for solutions that add to their lifestyle. PerfectCare is designed for the modern home that demands efficiency, state-of-the-art technology as well as aesthetics.”
Talking about the launch of the new product, Mr. Gulbahaar Taurani, Director, Marketing and Business head, Domestic Appliances said, “With consumers increasingly moving from dry irons to steam irons, the market is opening up faster. Consumer are willing to invest in more advanced technology for their modern lifesytles and we at Phillips are happy to bring them the best of our technology, PerfectCare India’s first steam generator, with the OptimalTemptechnology. An iron that just can’t burn your garment is now a reality.”
With its OptimalTemp technology, Phillips PerfectCare Aqua one temperature setting for all fabrics. 100% safe and effective on both delicate and tough fabrics, this new product is faster than any other steam iron, and irons any fabric without having to adjust the temperature. This wonder iron also attempted to enter the Limca Book of Records today by ironing a 100 meter gown trail made of 37 different fabrics under 2 hours. 2 units of the PerfectCare Aqua were deployed for the record. The Phillips PerfectCare Aqua proved to be efficient, safe, hassle free and time saving during the entire record attempt.
Priced at MRP 23,495/- the new product is available on key traditional trade outlets and modern trade outlets.
About the product:
One perfect setting for all your clothes
Optimaltemp : The perfect combination of steam and temperature
100% easy to use, no adjustment required
100% safe on all ironable garments, even the most delicate like silk, cashmere, wool, polyester
100% fast on all fabrics, no other iron is faster
Tested and approved by independent textile experts.
Fast and powerful ironing:
Up to 5 bars of steam pressure for fast ironing
Continous steam up to 120 g/min & steam boost 220g
About the product:
Large 2.2 L fully visible water tank ensuring long hours ironing without refill of water tank
Light 1 kg iron always safe on all fabrics
Easy De-Calc, hassle free & effective anti-scale sytem
New Steamglide soleplate is Philliphs premium solephate
Lock your iron to the steam generator securely and carry your appliance easily.
Fast and powerful crease removal
Solephate : SteamGlide
Optimal Temp Technology
Continous steam output : 120 g/min
Steam boost : 220 g
Pressure : up to 5
Power : 2400 W
Easy to use:
Water tank capacity : 2200 ml
Filling and emptying water : Extra large filling hole
Refill any time
Safety auto off