Honda Motorcycle & Scooter India Pvt. Ltd.
August, 2014 sales report
|For month of August||Cumulative
(April – August)
|HMSI Total Sale (DOM+EXP)||308,881||388,210||1,336,711||1,762,181|
|HMSI Growth (YoY)||–||26%||–||32%|
|2Wheeler Industry||2W Industry Total||1,330,563||1,583,962||6,580,257||7,667,883|
|HMSI Market share (Dom)||26%||28%||22%||26%|
|HMSI market share
KEY PERFORMANCE HIGHLIGHTS:
Total Sales: – 32% overall growth in April – August, FY’2014-15
New Record: – All Time Highest ATSC domestic sale of 217,866 units in August’14
Market share: –HMSI Dom market share is 26%, while Dom+Exp market share is 23%
Product: – One Million Dream series of mass motorcycles sold cumulatively till Aug’14.
Corporate: –Honda inaugurates 5th traffic park in India, its first in Maharashtra (Yeole, Nashik)
Rural: – New Mobile Service Van initiated to serve customers further to last touch point – New retail finance tie-up with Kangra Central Co-op Bank for rural customers in