India flies the festive season with Honda Wings of trust!
Honda hits a new high in October; clocks 5.4 lacs units in retail
Manesar, November 01, 2014: Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI) – the Only Honda in Indian 2wheeler industry gave a flourishing finish to festive season 2014.
India celebrates with Honda:
For the first time, Honda’s two-wheeler retail sales breached the psychological 500,000 mark in October with 5.4 lacs unit retails across India.
Almost all dealerships worked overtime on Dhanteras when Honda sales surpassed 1 lac unit mark in a single day. The auspicious Dhanteras day saw a phenomenal 110% jump in sales to 1.65 lakh units, as compared to 78,500 units sold last year. Honda Dream Series motorcycles contributed 30% to sales on Dhanteras while Honda Activa contributed 45%.
October Performance FY’2014-15:
Honda’s two-wheeler sales closed at 377,112 units in October’ 2014 with its domestic market share at 25%.
Quote from Company:
Announcing the sales report, Mr. Y S. Guleria, Vice President, Sales & Marketing, said, “This was our first festive season as Only Honda. We posted a phenomenal 103% growth over last year. As part of Honda’s Utsav strategy, our touch-points were fully armed to meet this season demand backed by an aggressive marketing campaign. Our achieving 5.4 lacs retails in a single month and selling over 1 lac units in a single day is a testimony of customer trust in Honda. There was overwhelming customer demand for both motorcycle and scooters cutting across urban and rural geographies. Honda’s recognition as the Most Trusted Brand was an icing on the cake and we thank our customers and stakeholders for the unflinching trust on brand Honda.”
Honda’s growth story in October extended beyond sales as well. Company announced the opening of its 800th Honda Exclusive Authorized Dealer under its aggressive network expansion plans. With this, Honda network now reached 3170 touch points across India.
Honda’s front runner brand value received a further validation when it emerged as the ‘Most Trusted Brand in the Two-wheeler category in The Economic Times Brand Equity’s Annual Survey in 2014.
For further information, contact:
Honda Motorcycle & Scooter India Pvt. Ltd
(Ms.Vibhuti Dimri /Ms Namrata Pant/ Mr. Abhinav Raaj)
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